Advancing cancer education
BRANDING :: WEB DESIGN :: UI :: TED-x Presentation
Fighting cancer in this day and age is impossibly complex. There are an abundance of emotional support groups but a detrimental lack of real scientific, leading edge information out there - except for GRACE. GRACE is a powerful, unprecedented tool that directly links the world's leading doctors with patients. provides users with the highest form of patient empowerment through real science with professional translation and feedback from the world's leading doctors directly to people so they can make better informed choices about their treatment.
When GRACE came to my agency they had outgrown their old information systems and aesthetics. Through a rebrand and digital platform I was able to help position them as the powerful, helpful, credible resource they are.