The beach town vibe

UI :: UX :: Responsive Web Design :: DIGITAL + PRINT CAMPAIGN :: Branding
 

San Clemente, CA is the archetypal Southern California beach town, with historic Spanish architecture, a surf culture and a Hawaiian shirt & flip flops vibe. Enter Sea Summit, an enclave of three hundred $1 million to $4 million homes overlooking the Pacific. Blending upscale living with a low-key culture was the task at hand. The result of the multimedia launch campaign included two national awards, an extensive interest list, and a very grand opening weekend — of six thousand prospects.

Not a bad start.

 

 
 
Lifestyle moment from the photoshoot.

Lifestyle moment from the photoshoot.

 
 
Lifestyle moment from the photoshoot.

Lifestyle moment from the photoshoot.

 
 

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